Product Strategy & Ownership
We sit inside your team and own outcomes — roadmap, scope, and the hard calls in between. Strategy is not a deliverable we hand over; it is a working relationship.
Roadmap · Scope · Pricing · Metrics
Product engineering studio
Product engineering,
Embedded product and engineering partner for early-stage teams. We go deep with a few, not wide with many.
hello@hietechsystems.com · replies within one business day
Sys. diagram — delivery loopRev 2.0
Currently building with
Tripkee — Travel discovery marketplace · US · In design
Garage Sale — Consumer resale marketplace · US · Live
Services
One team, the whole system.
Six disciplines that usually live in six vendors — embedded as one team inside yours.
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AI / GenAI Integration
LLM features, agentic workflows, and evaluation pipelines built in from day one — AI that serves the product, not the pitch deck.
LLM apps · Agents · Evals
Full-stack Product Engineering
Web, mobile, backend, and infrastructure. Senior engineers who take products from first commit to production — and stay accountable after launch.
Web · Mobile · APIs · Infra
Quality Engineering & QA
Test strategy, automation, and release discipline that keep shipping fast from becoming shipping broken.
Automation · CI · Release
Marketing & GTM Strategy
Positioning, launch planning, and growth loops — because a product that ships quietly might as well not ship.
Positioning · Launch · Growth
UI / UX Design
Research, flows, interfaces, and design systems with a point of view — built to survive contact with real users.
Research · Flows · Systems
How we work
One loop, five disciplines.
The same sequence on every engagement — because predictability is a feature.
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01
Discover
We embed with your team to understand the market, the users, and what actually needs to exist.
02
Define
Scope, architecture, and a roadmap you can defend. Decisions get made — and written down.
03
Build
Senior engineers shipping in tight loops. Weekly demos, working software, no black boxes.
04
Ship
Launch is an engineering discipline: staged rollouts, monitoring, and a plan for day two.
05
Iterate
We stay embedded after launch — measuring, learning, and compounding the product week over week.
Featured work
A few products, deeply built.
We keep the roster short on purpose. This is what we're building right now.
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File GS-01
Garage Sale
Consumer resale marketplace · US · Live
- Problem
- Local resale is stuck between clunky classifieds and high-fee marketplaces — listing an item still takes minutes most people don't have.
- Approach
- Full product ownership: strategy, full-stack app engineering, AI-assisted listing flows, and QA through to app-store release.
- Outcome
- Live in the US — actively iterating on search, trust, and seller tools with the founding team.
File TK-02
Tripkee
Travel discovery marketplace · US · In design
- Problem
- Travel planning is fragmented across a dozen tabs — discovery, reviews, booking, and itineraries never live in one place.
- Approach
- Embedded as the product and design team: market research, user flows, and a design system for a discovery-first travel marketplace.
- Status
- In design phase — core marketplace flows and the brand system are taking shape ahead of build.
Why Hietech
Built like partners, not vendors.
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Embedded ownership, not dev-for-hire
We join your team and own outcomes, not tickets. Vendors bill hours; partners carry the roadmap.
AI-native from day one
Every product we build assumes modern AI as a primitive — in the features, in the tooling, and in how we work.
Senior-only, small team
No pyramids of juniors. Everyone on your project has shipped production software before — more than once.
US early-stage experience
We know the zero-to-one phase: ambiguous scope, moving targets, and the discipline it takes to ship anyway.
Team & culture
Small by design. Senior by default.
No account managers, no handoffs — the people you meet are the people who build. We go deep with a couple of products at a time, keep meetings rare, and let the work be the résumé.
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Crew manifest — disciplines6 modules · all senior
- HS-01
Product & Strategy
Roadmaps, scope, and the hard calls in between.
Staffed - HS-02
Full-stack Engineering
Web, mobile, and backend — first commit to production.
Staffed - HS-03
AI Engineering
LLM features, agents, and evals that hold up in production.
Staffed - HS-04
Product Design
Flows, interfaces, and design systems with a point of view.
Staffed - HS-05
Quality Engineering
Automation and release discipline at startup speed.
Staffed - HS-06
Growth & GTM
Positioning and launch plans that meet the market.
Staffed
No headshots on purpose — we'd rather show you systems than smiles. The humans are real and happy to meet: book a call. We occasionally add senior engineers and designers — introduce yourself.
Start a project
Have something worth building?
Tell us what you're working on and where it needs to go. We reply within one business day.